Who We Are

GMG Ventures LP is a £42 million early stage independent venture capital fund, set up to invest in start-ups that are impacting the rapidly evolving digital media ecosystem. We have one limited partner, The Scott Trust, which among other assets and funds, owns the Guardian news organisation.

Strategic & Financial Objectives

We select assets that will either accelerate or be adjacent and disruptive to GMG's strategy.

We invest in early stage start-ups. At Seed, we aim to have 5% - 10% ownership depending on the valuation. In the following rounds we will invest up to £3 million per round.

GMG Ventures will always look to partner with other leading VCs.

We invest in pre-seed (incubator and accelerator stage) through our partnership with Founders Factory, being its exclusive global media partner.

Investment Themes

  • Artificial intelligence
  • Blockchain
  • Big data
  • Value as premium publisher
  • Detecting and preventing ad fraud
  • Adding value to lifestyle
  • Improve reader engagement and participation
  • Access to youth audiences
  • Membership, customer care tools
  • Frictionless payment tools
  • Online learning and self-learning platforms
  • Recruitment innovation
  • Diversity and inclusion concepts
  • Audio and voice Integration
  • Virtual/mixed/augmented reality
  • Video

Why GMG Ventures?

Deep Media Sector Expertise

Deep media sector expertise

  • News is among the most disrupted sectors in media
  • Headwinds of disruption provides a lens for assessing business models in the space
Guardian News and Media

Guardian News & Media support

  • We will seek to provide portfolio companies with unfair advantage due to their ability to leverage Guardian resources
  • Access for start-ups to highly qualified experts across functional areas such as tech/ digital development, advertising/ commercial, editorial and audio-visual
  • Support and backing from a highly trusted and world-leading media brand
  • Potential commercial/partnership opportunities for start-ups
Relationship Network

Relationship Network

  • Potential access for start-ups to The Guardian's extensive global network
  • GMG Ventures has experience gained as shareholder in Founders Factory, the accelerator and incubator programme
  • Access to additional co-investment opportunities and funding opportunities

Direct Investments

Founders Factory Incubator & Accelerator Companies - Media Sector


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The Team

David Pemsel, Chair, GMG Ventures

  • David is Chief Executive Officer, Guardian Media Group and Executive Chair, Guardian News & Media ("GNM") .
  • David joined Guardian News & Media in 2011 and was appointed chief commercial officer in 2012. David was appointed chief commercial officer in 2012 and, a year later, took on increased accountability for the GNM business in the newly-created role of deputy chief executive, GNM, before assuming his current roles in 2015.
  • David worked in many senior roles within the media industry, including being a co-founder of Shine Entertainment in 2000, before becoming group marketing director of ITV in 2005.
  • David is a director of GMG PLC and The Scott Trust Limited, a non-executive director of The British Fashion Council, a Voting Member of BAFTA, a Council member of the Marketing Group of Great Britain. David was formerly a non-executive director of Ascential PLC.
  • Alan Hudson, Founder, General Partner & Managing Partner, GMG Ventures LP

  • Alan launched GMG Ventures LP in 2017. He is a non executive director of the incubator and accelerator programme Founders Factory as well as Signal Media, Vidsy, Decoded (Chair) and Spoken Layer. He is also on the Limited Partner Advisory Committees of two US venture capital funds
  • Alan was previously Chief Investment Officer of Guardian Media Group ("GMG") from 2011 to 2017. During this time he raised over £1.1 billion in cash for GMG via asset disposals and an IPO. He then invested it in a multi-asset, global, endowment fund which he managed. The fund invested in several venture capital and private equity funds as part of this strategy
  • Alan was formerly a director of Top Right Group (now Ascential PLC), Seven, GMG Property Software and Real & Smooth Radio. He was also a member of GMG's Investment Committee, the Guardian Executive Committee and a board observer for AutoTrader
  • Prior to this, Alan spent 14 years in Telecom, Media & Technology investment banking, including 10 years at Merrill Lynch International
  • He has executed over 100 corporate transactions including equity investments, acquisitions, company sales, mergers, IPO's and debt financings
  • Alan has an MBA from Kellogg School of Management, Northwestern University and a Bachelor of Business and Legal Studies from University College Dublin.
  • Denise Xifara, Senior Associate

  • Denise has a PhD in Statistical Genetics and MMath in Mathematics & Statistics from Oxford University.
  • She worked in academia at Oxford University and won awards from the American Society of Human Genetics and the Leventis Foundation.
  • Denise has taught code, artificial intelligence and other technical skills to corporates, and advised them on data governance and data strategy.
  • She has also worked for numerous start-ups building AI, chatbot and blockchain applications.
  • Denise is a non-executive director of A Million Ads and has worked closely with and advised numerous start-ups, building blockchain and chatbot applications.
  • Ginny Watsham, Investment Analyst

  • Before joining GMGV, Ginny was a strategy consultant at EY-Parthenon, working in the Education, Consumer Goods, TMT, Business Services and Healthcare industries.
  • She has worked on commercial and vendor due diligence and corporate strategy reviews, including new market entry assessment, product expansion review & implementation and future trend identification.
  • Ginny has an MEng with 1st Class Honours in Civil Engineering from the University of Warwick, where she won the Dean's Award for Outstanding Academic Performance.
  • She also received the ICE Student Prize, for the top performing Civil Engineering Graduate in 2016.
  • Hannah Green, Team PA

  • Hannah has 12 years working as an EA in Financial Services within investment banking, corporate access and private wealth portfolio management.
  • Hannah has BA (Hons) in Business Management from Teeside University
  • You?

    We are growing our team! You may explore job openings here.

    Get In Touch

    • Email info@gmgventures.co
    • Phone +44 (0) 20 3353 2213
    • Address Kings Place
      90 York Way
      N1 9GU
      London, UK