Sector Focus

We invest in companies that are disrupting traditional media models using AI.

We consider the media value chain as we assess opportunities and their markets.

We invest in start ups that are solving longstanding problems at each stage of the value chain.

Sectors of interest include: gaming, music, e-sports, design, privacy, education, social, creator economy and communities.

Creation.

e.g. Generative AI, creator economy, creator tools, developer tools, HR tech, information services and enterprise SaaS
Distribution or Discovery.

e.g. Community management, discovery, personalisation, 5G and privacy tech
Consumption.

e.g. Future of work dashboard such as smart assistants, information services, communication tools, gaming and entertainment (B2B/B2B2C)
Monetisation.

e.g. Digital commerce, bundling, auto- payments, auto- multi-tiered licensing

Creation.